*learn important ideas with easy understanding*
Getting right down to business by introducing the idea behind the title in the prologue, it’s impossible not to be intrigued from the get-go. How can you not want to know more about using a particular shade of pink to subtly persuade angry people that they feel just a little weaker and much calmer than they did before they were surrounded by bright pink?! But there are so many other, equally enlightening ideas that provide good reasons to pause, consider, and learn something new about the world around us -and within us!- that makes this book fascinating. Plus?! The author does a wonderful job at keeping the explanations complete -but simple- so it’s easy to digest and decide if the idea is personally intriguing enough for further investigation. Anything that makes me stop and think? I like. This made me stop and think -a lot! I like it -a lot!